Three Million Years ago, on the Syrian-African fault line, a geological phenomenon exposed ancient layers of mineral rich earth. Natural Salt-water springs erupted and formed a lake in this place, the lowest valley in the world (400 meters below Sea Level).
Thousands of years of evaporation condensed this mixture to contain between 25% and 30% Salt and other life-enhancing minerals.
Today we know this as the Dead Sea. Contrary to its name, the Seas Waters and surrounding Mud have been known for centuries, to enhance beauty and health. Rich in minerals, Dead Sea Salts and Mud have been acclaimed through all of history for their beneficial effects on Skin, Hair, and Peace-of-Mind.
Millions of people from the world over have come to the Dead Sea to relax, enjoy its beauty and experience the healing, beautifying, and rejuvenating abilities. Today, the Mud and Salts are sold throughout the world at Spas, Resorts, and anywhere people want to relax and look their best.
The AHAVA, Active, Dead Sea Cosmetic, Dead Sea Health, Mineral Care, Mineral Care SPA, Bio Active Care, Queen Shebas Charm, Shea Butter and SPA Cosmetics Lines utilize the Curative powers of the Dead Sea Minerals, combined with carefully selected ingredients to enhance beauty and well-being. The result is three lines of cosmetic products unparalleled in quality.